That’s a Wrap: Social Media Week London
Last night we hosted our inaugural Social Media Week event, “Like to Love to Loyal”. As the bar began to fill with guests Strings was busy rehearsing, getting ready for an enjoyable evening of talks that left us (and hopefully some of you) all feeling thoroughly inspired.
First up was Tom Rainsford, Brand Director at giffgaff and purveyor of exotic trousers. Tom gave the audience an insight into the mobile network’s member-led approach, and talked about how the brand uses Payback (a bi-annual scheme that rewards members for their involvement) to inspire loyalty within their community.
It was great to hear how the founding principles of the brand were born out of a scribbled list on a notepad, as they set out to address the frustrations people feel about mobile networks.
Next up Keri Perkins, Head of PR at Nando’s, took to the stage for a grilling (pun intended) by our very own Strings. Keri took us on a journey from Nando’s humble beginnings as a chicken shop in South Africa, to its first UK restaurant opening in Ealing in 1992. As one of the early members of Nando’s UK staff, Keri discussed how she’s helped build brand love and turn that into loyalty over the years- including a plethora of celebrity fans that still love to show their devotion.
A highlight of the evening was a reminder of the infamous Nando’s Skank – if you haven’t seen it before or just haven’t watched it recently, here it is in all its glory:
Last but by no means least, we welcomed JC, one of the Co-Founders of Movember, to the stage for the closing talk. If you’re not familiar with the Movember Foundation you must have been living under a rock for a few years, as the global men’s health charity has dominated the month of November since it started in Australia in 2003, and truly helped change the face of men’s health.
JC took us through the evolution of the Movember Foundation over the past 10 or so years, and gave us some fascinating insight into how a brand can stay true to its core values while reinventing itself every year. It’s always humbling to be reminded of the real reason we all grow a mo too, so we’d encourage everyone reading this to get involved if they can: http://uk.movember.com/get-involved/mo-bro.