It’s official, snow has started to fall in the Alps which has gotten some of us PrettyGreeners very excited about the upcoming season. What’s more, we were lucky enough to work on the London premiere of ‘The Art of Flight’ snowboarding movie at the IMAX last week. Red Bull Media House and Quiksilver teamed up with Brain Farm Digital Cinema to make what is arguably the best and most high-tech snowboard film ever made.

PrettyGreen helped to run the event and also set up media interviews with the likes of The Guardian and with Travis Rice – the star of the film and possibly the coolest guy we’ve ever met. If you haven’t seen the film yet, make sure watch the trailer below and get yourself a copy of the DVD. We can guarantee that it will make you want to grab your skis or board and head to the mountains quicker than you can say yodelay-hee-hoo.