#SeizeGlory Tottenham Hotspur 14/15 Under Armour Kit Launch
‘It is better to fail aiming high than to succeed aiming low. And we of PrettyGreen have set our sights very high, so high in fact that even failure will have in it an echo of glory.’
With the PrettyGreen Under Armour team in full Spurs 2014/2015 kit launch mode this week, we’re even adapting quotations from the legend that is Bill Nicholson in the office now! The man – ‘Mr. Tottenham Hotspur’ – is the inspiration for both of next season’s home and away kits.
Paying fitting homage to Bill Nic’s legendary reign as both a player and manager in the year of the 10th anniversary of his passing, Friday’s (18.07.14) kit launch continued the Club heritage story. The ‘Echo of Glory’ reference is clearly visible on the shoulders of the shirt, amongst a design reminiscent of the famous gates at the end of Bill Nicholson Way.
And today, as if a snappy new shirt wasn’t enough, the kit story continued with an immersive, digital experience, giving Spurs fans the opportunity to add their own voice to the ‘Echo of Glory’. By visiting www.seizeglory.com, supporters are able to tweet messages of support to the team ahead of the new season using the hashtag #SeizeGlory.
In the film, viewable on the microsite, supporter messages are sewn around the body of Brazilian international Paulinho, before coming together to create the home shirt.
In the office, all hands will be firmly on deck again this week as we keep spreading the word and getting the fantastic new kit into the very grateful hands of some of the most well-known Spurs fans.
Our in-house Spurs contingent just hope that the players can do the business on the pitch, so much so that Leigh and James have added their own unique voices to the Echo of Glory… Adebayor and Paulinho in disguise?