ROI - Amec Model

The AMEC Model

Using an integrated framework that can encompass all communication channels focuses both simple & complex integrated campaigns.

The AMEC model is a working 1-PAGE template that acts as a guide to set objectives, provide a management summary and checklist throughout the campaign.

This model focuses on 3 levels of campaign effectiveness as well as clearly defining organizational & communication objectives:

  • Outputs: What specific outputs occurred as a result of the campaign
  • Outtakes / Outcomes: What effect did the outputs have on the target audience
  • Business impact: What impact (often financial) did the activity have to the business as a result of the outcomes