ROI - Measurement Tools

Measurement Tools

Knowing what your audience think!

The evaluation tools we use to measure across outputs, outcomes and business impact are varied and give real insight to develop ideas further & illustrate the success of campaigns.

From Infegy to analyse online conversation & brand sentiment to Google Analytics to review website traffic and Meltwater Buzz to identify and report on online coverage outputs or CoverageBook to track PR outputs incl. views, shares, and DA metrics.

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