ROI - Experiential Measurement

Experiential Measurement

Experiences have never been bigger or better and increasingly are in more demand, living in the ‘experience economy’ but why do we rarely measure the commercial impact brand experiences deliver?

Our MD, Jess Hargreaves, is the Chair of the IPM Experiential Council, who have been working together with agencies & brands to develop an industry-wide experiential measurement model.

In October 2018, the IPM council presented the initial findings of the research from 40 brands. Here’s a couple of highlights:

  • For every £1 spent on experiential you get an average return of £4
  • Average uplift for Brand Affinity post experiential averages 10%
  • Experiences of more than 5mins have a positive impact on brand amplification