Revealing Nando’s Secrets one month at a time

Over the last months we’ve been very excited to finally reveal some of the Nando’s secrets we’ve been keeping.

The first secret was the launch of firm fan favourite Nando’s PERinaise which hit the supermarket shelves in April.

The unique, squeeze bottle contains the same, great tasting and famous PERi-PERi blended mayo that you’ve learnt to love in Nando’s restaurants. Packed with heat and heart, the famed PERinaise flavour comes from your favourite restaurant straight to your dining room table, perfect for all you foodies out there. The unique bottle has been designed to easily squeeze PERinaise onto anything, and we really mean ANYTHING. 

We worked with Nando’s to produce beautiful, bespoke PERinaise boxes for influencers in order to create word of mouth. We identified well-known PERinaise fans including celebrities and journalists and provided them with the beautiful boxes before it even hit the shelves. 

We also gave away a year long supply of the good stuff to 15 lucky Metro competition winners so that they could generously lather it on their chips, salad, sandwiches and more. 

All of this was followed up with some good old bread and butter product press office work, all in all resulting in the product exceeding sales targets by 300% and coverage reaching 285 million people.
The second secret is the fact that Nando’s, home of legendary flame-grilled PERi-PERi chicken launched its new menu items in restaurants nationwide in May.
But what are these new menu items you ask? Taking centre stage is the Nando’s Fino Platter, a first, which features a beautifully presented whole PERi-PERi spatchcock chicken served with five delicious, wholesome sides including an all new Supergrain side, packed with grains, greens and beans with a delicately drizzled avocado buttermilk dressing. YES, YOU HEARD RIGHT – AVOCADO BUTTERMILK DRESSING. Additionally, PERi-butter has been added to the platter’s corn on the cob, and we can say from personal experience, it is life changing!
Those with a sweet tooth won’t leave empty handed as the new PERi-PERi Chocolate Brownies feature hints of Nando’s PERi-PERi chilli, as well as a salted caramel option. Mmmmmmmmmmmmmm.
There’s even a set of new drinks with three summery Vinho spritzers with the option of red, white or rose wine.

To celebrate this, we hosted an exclusive media preview taster session at the super secret Nando’s Test Kitchen a few days back. Imagine the best Nando’s you’ve ever seen, times it by 10, and this is it.
The magical Nando’s food team was on hand to talk guests through the new items whilst Nando’s UK Grillers of the Year assisted with the food demo and demonstrated how you get that perfect flame-grilled chicken.
Additionally, all the posts and engagement from the night also resulted in Nando’s New Menu making the Twitter Moments page!