Us PrettyGreeners love protein. Seriously, everyone in the office has chicken for lunch, well, except for Lucy and Debs who are veggie, but we all know that protein rocks particularly in the New Year when we’re trying to burn off those Christmas carbs.

So it’s with great excitement that we today announced that we will be working with Maximuscle, the UK’s number one sports nutrition supplier, on their new ‘Protein Project’ campaign!

The Protein Project will see the lives of three ordinary members of the public transformed in front of the nation over 12 weeks. Promoted across print, television, online and social with a film featuring Maximuscle athletes, Maximuscle’s Protein Project will help competitors achieve their physical goals, get in shape and improve their performance through personalised training with Maximuscle’s elite athletes and protein and nutritional advice.

PrettyGreen’s sport and events teams will be working with Maximuscle to deliver three participation events held around the country to ensure consumers to also benefit from the project by training with Maximuscle ambassadors.

Proven protein products, nutrition expertise and world class athlete and team ambassadors joining forces to educate consumers about the positive benefits of protein. We can’t think of a better way to start 2013!

Register your interest for the challenge now at www.maximuscle.com/proteinproject The 12 week programme starts at the end of February and will run until May. Entries closes on 15th January 2013 – you don’t have long!