PrettyGreen toasts Kopparberg win
The sun’s out and it sort of feels like it’s just for us this week, what with the amazing news that we have been welcomed into the Kopparberg family as their retained PR agency. Because what better way to enjoy your celebratory cider, than out in the sunshine!?
PrettyGreen will be responsible for all UK press office responsibilities, including trade and consumer media engagement, across the brand’s diverse portfolio, and as Kopparberg gears up to launch its exciting new brand positioning next month.
To say we’re looking forward to working with the number one cider brand in the UK is quite the understatement.
PG Founder, Strings, said: “Sometimes a brief comes along & it’s a perfect storm – a great brand with bold ambitions plus you know you’ve smashed the response & come up with something a bit special. Kopparberg was one of those moments. We’re excited to be part of a virtual agency team alongside two agencies we really respect in Goodstuff and 18 Feet & Rising.”
Rob Salvesen, Kopparberg UK’s senior marketing manager: “After a very competitive pitch process, I’m thrilled to welcome Pretty Green into the Kopparberg family.”
“Kopparberg will be landing its new brand positioning in May 2018 and as part of that I wanted to inject a new and exciting way of thinking into how we support the brand from a PR perspective. PrettyGreen demonstrated they are the right agency for the job and I look forward to an exciting partnership ahead.”
All that leaves us to say is skål!