PrettyGreen to Promote ‘Have a little less, feel a lot better’ Drinkaware Campaign
Good news from PrettyGreen HQ, as we’re happy to announce we’ve been appointed by Drinkaware to help promote their ‘Have a little less, feel a lot better’ campaign aimed at reducing consumption of alcohol amongst men aged 45-64 who drink over the low risk drinking guidelines.
The campaign kicks off this month with a TalkSport partnership we’ve created with Drinkaware through editorial, digital and paid support. The activity centres around the at home male drinking culture, utilising TalkSport presenters and listeners input to drive home the key message ‘have a little less, feel a lot better’.
Ben Butler, Drinkaware Director of Marketing & Communications said: “Almost half of the UK’s middle-aged men are drinking above the low risk weekly alcohol guidelines. Our work with PrettyGreen will help us to reach over 80% of our audience with engaging and credible messaging.”
If you don’t know anything about The Drinkaware Trust, it’s an amazing independent UK-wide alcohol education charity, who exist purely to help people make better choices about drinking by providing impartial, evidence-based information, advice and practical resources. Who doesn’t think that’s a great great idea?