PrettyGreen leading the way at Maximuscle’s launch of #IbizaChallenge with Bradley Simmonds

Building on the success of our #IbizaChallenge campaign from last year with the UK’s number one sports nutrition brand (and Paddy’s official supplement supplier) Maximuscle, we’re planning on bigger and better in 2017, I’m talking #GAINS….


PrettyGreen & Maximuscle have stepped it up, to help buff up bodies across the UK as they take their first steps onto the beach this summer, we’ve launched the #IbizaChallenge version 2. Bigger, better, more toned and more ripped than ever.


As part of the #IbizaChallenge activity, Maxi will be taking some lucky people out to the party capital of the world, IBIZA. The activity is available to anyone who purchases a product on the website, or enters through the on-pack promotion, why not check it out for yourself!


At the same time, Maxi will not be forgetting those putting blood, sweat, and tears into prep for #Ibiza17 (I hear you, Cliff). The website will provide a host of fitness & nutrition content through the #HomeOfGains online hub to help get everyone ripped for the summer.


Last week, we upped the temperature with our #IbizaChallenge workout class to launch the activity. The session featured a host of fitness influencers and media at Ministry Does Fitness, building on our fitness/summer vibes, a really great fit & location. The event consisted of a brutal (near death) 45 min fitness class with two of Maximuscle’s ambassadors Bradley Simmonds and Paul Olima on hand to push everyone to their limits.


The event, was joined by famous faces from the fitness world, including model and ex-GB kayaker Matt Lister, Gain Off champion Alex Castro and Daily Star’s James Ingham, interestingly a few members of the sports team were ‘busy’ that day.


This is only the start of a jam-packed calendar of events, as over the next few week’s, we will continue our journey towards Ibiza at this year’s BodyPower, alongside a host of Maxi’s elite athletes.


But if you need any advice in the office, Biceps Ben will be here all summer for guidance and top tips.


Check out @Maximuscle on social for our latest activity, and join the conversation using #IbizaChallenge