PrettyGreen Launch Global Watch Campaign for… Ben 10?
Lights, Camera, Alien! Following in the footsteps of DiCaprio, Gandy and Depp, Spencer Matthews sealed the deal for an undisclosed sum to become the face of Ben 10’s Deluxe Omnitrix Watch.
PrettyGreen and Cartoon Network worked together on the project to put a creative twist on the classic watch campaign. Selecting, new dad, Spencer Matthews to front the brilliant tongue in cheek activation, the team relaunched Cartoon Network’s Ben 10 Deluxe Onmitrix watch in time for Christmas 2018.
Oozing every inch of suave and sophistication, Spencer modelled the must-have watch of the season, that transforms renowned children’s TV character, Ben 10, into one of 10 alien superheroes.
Through a series of stills, a piece of hero video content and behind the scenes edit, giving his best blue steel, Spencer modelled the must-have watch much to the delight of his social media followers and the family fan base of Ben 10.
Spencer commented “This is a landmark moment for me, I love to model, and I love to model watches, so it’s a dream come true. Better yet it can transform me into 10 different aliens! I’ll be changing my son’s name to Ben at this rate.”