PrettyGreen Gets In A Ruck With Channel 5
We could not contain our excitement at PrettyGreen when Channel 5 signed a four-year deal with Premiership Rugby, meaning that rugby matches would be shown live on terrestrial television for the first time in the competition’s history from June.
On top of live games, Channel 5 also announced a brand new weekly rugby highlights show airing every Sunday at 8pm. Channel 5’s growing sports portfolio now boasts live boxing, motor sports (including Formula E Racing), weekly football highlights from across the EFL, and an acclaimed cricket highlights package showcasing all England home games.
Hosted by Rugby legend and former Bath prop, David Flatman, capped by England eight times, and Presenter Mark Durden-Smith, Channel 5’s highlights package covers all the best action from around the Aviva Premiership Rugby grounds, kicking off with the London Double Header.
As part of our work to help highlight (see what we did there?) their new rugby offering, ourselves and Channel 5 headed down to the launch of the Aviva Premiership Rugby season to ask star players, including Dylan Hartley, James Haskell and Danny Care, their thoughts on the season ahead.
One highlights show down, showcasing no fewer than 50 tries, fantastic initial feedback from media and fans, as well as a host of live games to come. Premiership Rugby is in brilliant shape right now and we look forward to taking to the field throughout the season with Channel 5 to help try to convert more Brand Fame for them and their sports properties.