PrettyGreen encouraged families to snuggle up for the launch of Scooby-Doo and Guess Who?
For the launch of Scooby-Doo and Guess Who?, the first new Scooby-Doo TV series in two years, Turner enlisted the help of PrettyGreen to launch the Boomerang cartoon series, and encourage families across the UK to partake in the Big TV and Sofa Snuggle!
To kick-start the campaign, PrettyGreen on-boarded a number of everyone’s favourite kids and family YouTubers, including The Michalaks, Gorgeous Movies and Fizz Sisters to challenge them into snuggling up together for the premiere of the new series – resulting in some great coverage, and masses of reach.
Additionally, team-Scooby also partnered up with Fun Kids Radio on a series of links and jingles throughout the week in the build-up to the premiere, reaching an audience of over 200,000 children and families across the UK, driving anticipation for the first episode (which featured none other than Batman as the villain!).
Amongst the great content, PrettyGreen were also busy on the ground, conducting research into the ‘perfect’ family TV show – which, believe it or not, features a loveable animal! 🐶 The news was sold into press, and achieved a multitude of coverage across national and lifestyle, including The Sun, Mirror Online and Express Online.
Covering all basis, there was also coverage achieved in some of the best UK children’s mags, including news pieces in The Week Junior and Kraze, reviews across KidzCoolIt and posters in Toxic, amongst others!
All in all, the launch of Scooby-Doo and Guess Who? was a grand success, and everyone loved watching the famous Mystery Inc. gang back in action, solving bigger and better mysteries than ever before. Scooby-Dooby-Woooo!