PR Love Is All Around
Love is in the air. And in the newspapers. And on the internet as another Valentine’s Day passes by; equally adored and reviled. Brands relish the chance to grab onto a calendar hook and the most amorous day of the year is no exception. Here’s a selection of some of the best Valentine’s Day content from the net including a few PrettyGreen contributions.
The ubiquitous Tinder took advantage of the lonely singletons of the world by splashing out on a perfectly timed Snapchat filter to go along with their in-app promotion of an extra Super Like every day of the week. Generous!
Kraken sent out black roses and miniature bottles of their dark rum to lucky fans and received a great response on Twitter. A simple campaign executed stylishly.
PrettyGreen’s own Nintendo sent our journalist sweethearts a special 8-bit heart mug which revives health when filled with hot water. The love was reciprocated with some lovely tweets like the below from YouTuber Arekkz Gaming.
adidas gained a lot of brownie points (and managed to sit down some homophobic followers) with a lovely social post which focused around a same sex relationship.
Finally, things took a turn for the bizarre at PrettyGreen Towers as secret Valentine’s gifts were swapped left, right and centre. Designer Dan delivered Digi Queen Rosie a V-Day bundle which would show up the even the most skilled Romeo.
And then this beautiful collage was presented to newlywed Emma surely needs no explanation. It all proved too much for one day – thankfully, it only comes around once a year…