PR and Communications Council Vice-Chairman – Strings Throws His Hat in The Ring
After much deliberation Strings has decided to throw his hat in the ring to stand as PRCA Council Vice Chair (a role that transitions into PRCA Chair in 2018).
You can have a read of some of his thoughts here, which includes getting the Council to drink his Absinthe (could make for interesting Council meetings)…
Unlike a certain President-elect, I don’t believe that building walls and severing
ties is the way to make anything great. But I do agree that we should have a focus
on building – building on what is already great about the PR and Communications
We need to focus on shining a light on what makes this industry truly exceptional,
celebrating the incredible skill sets we have within the industry and the PRCA.
We have the opportunity and potential as an industry (due to our oversight
position), to lead the strategic direction for Clients and become the conductor of
the Marketing industry. But this is only possible by us assuming the oversight
position and in celebrating the diversity of what we are best in class at
implementing; social, digital, stunts, influencers, short and long form content,
lobbying, publicists, sponsorship, experiences etc. etc. and clearly demonstrating
the commercial value we deliver.
But this opportunity ironically requires us to actively PR our unique and exciting
Alongside this we also need to look at ensuring that we put energy into thinking
about how we attract and retain the brightest talent possible. We are a people
based industry that lives and dies by the talent it has, and the talent it attracts.
We are fortunate that the PRCA Council is made up of a group of active and
knowledgeable industry participants, who have lots of great ideas, and over the
last year I’ve watched David harness the Council to offer some great solutions to
help move the industry forward, supported by Molly.
Having spoken to Molly about what she is looking to achieve in 2017 I believe our
energies and passion, would compliment each other and I’m motivated by the
desire to make a tangible difference to the PRCA and help put something back
into the industry that I care about.
Finally, for those of you who know me (and for those that don’t), I’m not afraid to
encourage a difficult debate, or get stuck in to help solve a difficult problem.
However, I fundamentally believe it can be done in a way that is inclusive, with a
smile and be bizarrely fun (and don’t worry that doesn’t mean that I’ll force the
Council to drink absinthe, unless you want me to).
You can see who else is standing and if you’re on the Council Vote here.