VIRGIN MEDIA: V FESTIVAL LOUDER LOUNGE SPONSORSHIP

For the last 2 years our PrettyGreen PR and influencer teams have had the pleasure of spending a weekend in a field at the V Festival (all work obvs!!) helping Virgin Media host their Louder Lounge. The cut the festival clutter and raise awareness of Virgin Media’s V Festival sponsorship we hosted over 150 media and 35 celebs, negotiated a media partnership with Digital Spy, amplified the Our House stage line up, delivered live streaming and created the World’s first supercharged tent.

  • Our efforts saw the overall volume of coverage increase 70% YOY to 779 pieces, with 100% of coverage delivering a key message and 51% of the coverage being strongly favourable (industry standard is 25%).

 Back to the Homepage