PrettyGreen has handled the launch of many exclusive pieces of television content from the Syfy Channel’s, The Exorcist to Comedy Central’s Drunk History & Russell Howard’s Stand Up Central, to Virgin Media’s Kingdom and Ash vs Evil Dead.
We recently launched the new series of The Exorcist via a number of tactics, which saw us create some spooky content with two professional exorcists and run a poll that discovered that people thing Donald Trump is possessed!
Our work for Virgin Media has seen us bring TV content to life through immersive TV screenings:A sweaty boxing gym being the home to the Kingdom screening and an underground prison with zombies in every corner for Ash vs Evil Dead. The theatrical screenings resulted in coverage in The Sun, Daily Star, Shortlist, Digital Spy and Daily Telegraph plus lots of social buzz on the night from attendees.
For Comedy Central, we handled influencer engagement to ensure we were directly reaching their core audience of 16-24 year old boys. We teamed FIFA-loving Russell Howard, with eight huge gaming YouTubers who attended the show’s filming, battled on the PlayStation with Russell and produced brilliant content for their own channels. And for Drunk History we replicated the show’s concept (get drunk and regale a story from history) with YouTubers Roman Kemp and Oakelfish plus vine-king Ben Phillips.