PrettyGreen has handled the launch of many exclusive pieces of television content from Syfy Channel’s The Exorcist, to Comedy Central’s Drunk History, Virgin Media’s Kingdom and Netflix’s GLOW.
To launch NBCUniversal’s new show Midnight, Texas on Syfy we needed to take it to its target audience, sci-fi fans. And what better place than London’s Comic Con?! We created the ‘Food & Fortune Truck’ serving up Texan BBQ food with a supernatural twist in the form of celebrity psychic Ryan Gooding, and travelled around London giving Sci-fi fans and media great food and psychic readings. NBC celebrated the most successful Syfy series launch in 4 years, as well of smashing their KPI of bringing new viewers to the channel.