PrettyGreen has worked closely with Virgin Media since the announcement of their sponsorship of Southampton FC in summer 2016, briefed to utilise and leverage high value assets to gain UK media and social commentary throughout the season.
As part of this, PrettyGreen launched Virgin Media’s partnership with Football Supporters’ Federation to give away fans a better deal via their ‘Twenty’s Plenty’ initiative, in particular looking to raise awareness of £20 ticket cap for travelling fans to Southampton FC during 2016/17 games.
PrettyGreen looked to position Virgin Media as ensuring fans are at the heart of the game and amplify its presence in football. To do this, we released news of the partnership to key sports media through Virgin Media spokespeople, working with ex-footballer Ray Parlour and an FSF spokesperson to allow greater credibility to the inititiative.
“I wanted to drop a note to say thanks so much for your hard work on the Twenty’s Plenty campaign. You’ve all done a great job and it’s paid off in spades with the fantastic coverage we’ve seen. Thanks again – it’s much appreciated.”
Senior Communications Manager, Virgin Media