• Pilot Felix Baumgartner of Austria prepares to exits the capsule before his jump at the first manned test flight for Red Bull Stratos in Roswell, New Mexico, USA on March 15 2012. In this test he reach the altitude 21800 meters (71500 ft) and landed safely near Roswell. (EDITORS NOTE: Lens profile correction was applied to the image) // Jay Nemeth/Red Bull Content Pool // P-20120316-00013 // Usage for editorial use only // Please go to www.redbullcontentpool.com for further information. //
  • The capsule and the balloon seen before launch during the first manned test flight for Red Bull Stratos in Roswell, New Mexico, USA on March 15 2012. In this test he reach the altitude 21800 meters (71500 ft) and landed safely near Roswell. // Jörg Mitter/Red Bull Content Pool // P-20120316-00011 // Usage for editorial use only // Please go to www.redbullcontentpool.com for further information. //
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  • RedBullStratos

RED BULL: STRATOS GLOBAL COMMUNICATIONS PLAN

The stunt that made the world stop and stare up to space…PrettyGreen’s PR team headed by strategic lead Strings, began working on Red Bull Stratos in 2009, helping Red Bull’s International team to build and implement a global communications plan. Red Bull knew that Stratos would generate media coverage. PrettyGreen’s challenge was educate and engage the media ahead of the jump to ensure media coverage was not limited to post jump and communicate the scientific advancements being made.

  • 882 pieces of Red Bull branded coverage pre jump in October 2012
  • Live event OTS of 1.5 billion

 


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