Under Armour needed to engage and educate media about their new product, the game-changing SpeedForm CRM FG football boot. So we created an interactive product trial hosted by Memphis Depay to showcase the new technology, design and USPs of the product, and a Q&A with the man himself.


Media even got to pit their skills, speed and stamina against Memphis in their own pair of Speedform.


  • A total media reach of 1,178,375,177 from 30 pieces of coverage
  • 27 pieces of traditional coverage across print and online in the UK with a combined OTS of 1,077,613,177
  • 3 UK broadcast interviews resulted in 3 televised packages, across UK and global channels with an OTS of 100,762,000
  • 525 mentions of #SpeedformFG on Twitter with a reach of 1.7million


To showcase Under Armour’s new COLDGEAR range we created the toughest training event ever and invited the most committed consumers and media to test themselves across 6 brutal challenges all performed in freezing conditions…with great results!


  • 26 media in attendance
  • Appearances by 3 Saracen Rugby Players
  • 655 new likes on Facebook (a six fold increase)
  • Social engagement with celebrities, athletes and partners generated an additional reach in excess of 5,000,000 across Facebook and Twitter