We love a pop up at PrettyGreen, whether it be food, film or fashion based! Over the last few years our PR and Events teams have delivered a number of pop ups for the likes of John Lewis, Oliver Bonas and Virgin Media.
Virgin Media tasked us with shouting about the huge library of TV & film content in a newsworthy way. In the absence of hero shows, we created the Virgin Media TV Diner, a pop up in Soho with a box set inspired menu, serving up famous dished only previously seen through TV screens. Frank’s Ribs from House of Cards, The Big Kahuna Burger from Pulp Fiction and Los Pollos Hermanos Chicken from Breaking Bad.
For John Lewis, we created a pop up experience designed to bring in a new, younger audience. Based in Islington, the three-week experience harnessed an innovative weekly events programme designed around the key ranges in HOUSE – Sleep, Wash, Dine, Live and Work – and saw everything from a gin garden, film screenings, live cooking and an arts club.
And Olly’s House was a two day pop up in Soho designed to engage media ahead of the brand’s 21st birthday and showcase its range of both new and iconic products.