Engaging kids & parents with an always-on press office approach: A year in the life of the Nintendo Press Office.
Maintaining number 1 status in a landscape of increasing competition.
Maintain ongoing awareness of 50+ software titles over the course of the year with kids and their parents and demonstrate the family-led benefits of playing Nintendo.
Ensure Nintendo is constantly front of mind with the target audience via an ‘always on’ press office approach that heroes key software titles with a focus around key purchase times e.g. Christmas and the summer holidays.
NES Classic Mini sold out across the UK; Nintendo Switch sold 88,000 units in its first weekend (double that of the previous console, the WiiU) .
Super Mario Run (Nintendo’s first mobile game) downloaded more than 2 million times in the first 2 hours.
Pokemon Sun & Moon the UK’s fastest selling Nintendo game ever.