Nando’s: Future Proofing Brand Cool​

Making a high street restaurant brand credible in the music space​.

Business Challenge:

Future proof Nando’s ‘brand cool’ by connecting to the next generation of creatives and taste makers through the things that they love.

Objective:​

Working within one of their core pillars-Music – generate credibility and brand love with tomorrow’s music progressives.​

Strategy:

Building on Nando’s connections to musicians in the industry – as a result of H5 – provide genuine support and opportunities to upcoming musicians in order to generate brand love.​

​Solution:

Nando’s Music Exchange – A 4 day programme challenging music students to create a track in 24 hours, mentored by established artists and tutored by industry agents, festival promoters and producers. The 4 year programme has connected over 150 musicians to the likes of Stormzy, Lethal Bizzle, and Little Simz.​

Nando’s Soho Studio – a lasting legacy for up and coming musicians to record their music in a professional studio-free of charge.​

Business Impact:

Soft metric awareness grew by 30% within music progressives​.

Category

Entertainment, PR