Making a high street restaurant brand credible in the music space.
Future proof Nando’s ‘brand cool’ by connecting to the next generation of creatives and taste makers through the things that they love.
Working within one of their core pillars-Music – generate credibility and brand love with tomorrow’s music progressives.
Building on Nando’s connections to musicians in the industry – as a result of H5 – provide genuine support and opportunities to upcoming musicians in order to generate brand love.
Nando’s Music Exchange – A 4 day programme challenging music students to create a track in 24 hours, mentored by established artists and tutored by industry agents, festival promoters and producers. The 4 year programme has connected over 150 musicians to the likes of Stormzy, Lethal Bizzle, and Little Simz.
Nando’s Soho Studio – a lasting legacy for up and coming musicians to record their music in a professional studio-free of charge.
Soft metric awareness grew by 30% within music progressives.