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LEGO MINI MISSIONS BRAND EXPERIENCE ON LONDON’S SOUTHBANK

This summer saw us bring together two LEGO worlds, LEGO City Police and LEGO NINJAGO to recruit new customers in time for the next LEGO movie to hit the big screen.
Visitors were greeted at the pop-up experience with a mission briefing to solve as many LEGO Mini Missions as they could, including the formidable Fire Wall, the wicked Water Fight, and the all-mighty Power Up.
7,000 people came down to London’s Southbank for a one of a kind immersive experience, where the whole family could take on the crooked Lord Garmadon.
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