• Nintendo's new console- Nintendo Switch is unveiled at the Hamme
  • Nintendo's new console- Nintendo Switch is unveiled at the Hamme

LAUNCHING THE NINTENDO SWITCH

The Nintendo press office team here at PrettyGreen had the honour of launching one of the most hotly anticipated console – the Nintendo Switch.
From early reactions to the Switch announcement in 2016, we found that media didn’t yet fully understand our new concept – only the limited few that had played Switch ‘got it’.
As such, we worked with Nintendo & partners across Europe to host Nintendo’s biggest ever media hands-on session at the Hammersmith Apollo.
On a landmark day in the calendars of gaming fans worldwide, we put the Switch in the hands of more than 450 media, YouTubers and influencers.
  • More than 500 pieces of combined online / print / broadcast coverage
  • More than 19million estimated views and 90,000 shares on social media
  • More than 521million social impressions
Category

PR


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