Launching the Nintendo Switch

The Nintendo press office team here at PrettyGreen had the honour of launching one of the most hotly anticipated console – the Nintendo Switch.
From early reactions to the Switch announcement in 2016, we found that media didn’t yet fully understand our new concept – only the limited few that had played Switch ‘got it’.
As such, we worked with Nintendo & partners across Europe to host Nintendo’s biggest ever media hands-on session at the Hammersmith Apollo.
On a landmark day in the calendars of gaming fans worldwide, we put the Switch in the hands of more than 450 media, YouTubers and influencers.
  • More than 500 pieces of combined online / print / broadcast coverage
  • More than 19million estimated views and 90,000 shares on social media
  • More than 521million social impressions