Once again we joined forces with NBCUniversal’s Syfy channel to launch new show Midnight, Texas. The new supernatural thriller is based on the best-selling book series by Charlaine Harris, the author of the novels that inspired True Blood. The show centres around a remote town in Texas called Midnight, where only outsiders fit in.
We created the ‘Food & Fortune truck’ that served Texan BBQ food with a supernatural twist on the streets of London, and of course at London’s Comic Con.
Working with celebrity psychic Ryan Gooding, we served the public and media psychic readings and branded collectable tarot cards, in addition to placing bespoke media features with Ryan and talent from the series.
- Most successful Syfy series launch in 4 years
- Of the audience who sampled Midnight, Texas, 49% were new to the channel – a critical KPI for the channel this year
- 70+ pieces of coverage
- Reach of 100+ million
- #MidnightTexas trended evening of TX
- Thousands reached through the multi-location Food & Fortune Truck stops