• PR - Launching a festival property for Audible​
  • Launching a festival property for Audible​
  • Launching a festival property for Audible​

Launching a festival property for Audible​

Launching a festival property for Audible​.

Business Challenge:

Drive member retention and prospect acquisition for Audible subscriptions​.

Objective:​

Demonstrate the added value of Audible subscriptions by engaging members/consumers in their premium short form content – Audio Shows​.

Strategy:

Position Audible as the leader and celebrator of the rising audio category through its facilitation of a multi-event London festival.

​Solution:

Devised Audible Spoken Worlds Festival, with 4 x immersive events:​

  • Devised creative festival identity – Spoken Worlds
  • Provided full scale production on 4 x immersive events: Jon Ronson-The Butterfly Effect, Ruby Wax-No Brainer, West Cork and Pitch​
  • Sourced talent & contributors​​
  • Created bespoke photography and videography assets for use in PR & Social​
  • Placed features, listings and contributor interviews​

Business Impact:

Spoken Worlds has become over arching events platform and is being optioned for Global roll-out​.

Category

Entertainment, PR