To raise awareness of Kopparberg Alcohol Free.
Create a shareable piece of content that engages the core audience
Social occasions can be ‘moments of exclusion’ for those who aren’t drinking. We target these moments and offer the freedom to choose Kopparberg Alcohol Free.
Create a pub quiz with a point to make. A multi round virtual, live streamed pub quiz which (unbeknown to participants), aimed to break down the deep-rooted stereotype of what ‘a drinker’ versus a ‘non-drinker’ looks like. Executed as The Kopparberg Alcohol Free Pub Quiz…Presented by Joel Dommett