Kopparberg Alcohol Free

Business Challenge:

To raise awareness of Kopparberg Alcohol Free.

Objective:

Create a shareable piece of content that engages the core audience

Strategy:

Social occasions can be ‘moments of exclusion’ for those who aren’t drinking. We target these moments and offer the freedom to choose Kopparberg Alcohol Free.

Solution:

Create a pub quiz with a point to make. A multi round virtual, live streamed pub quiz which (unbeknown to participants), aimed to break down the deep-rooted stereotype of what ‘a drinker’ versus a ‘non-drinker’ looks like. Executed as The Kopparberg Alcohol Free Pub Quiz…Presented by Joel Dommett

Business Impact:

  • Volume of coverage – national and consumer – 9
  • Coverage shares – 188
  • Coverage views – 469,000
  • Coverage reach – 326,000,000
  • Influencer posts – 7
  • Influencer engagements – 8,180
  • Influencer potential reach – 2,450,000
Category

Lifestyle, PR