Here at PrettyGreen, we have been digging into the subject of New Year’s Resolutions – what they mean to people and how they work in the real world and for brands. The results are surprising: from how few people actually make resolutions, to how quickly they give up on them and, perhaps the most interesting, the way in which the resolution mindset has shifted from a big ‘New Year’ moment to more holistic, ongoing changes, or ‘Micro-Resolutions’.


Is it time for brands to ditch the ‘New Year, New You’ rhetoric?


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