• John Lewis roof garden party after the Christmas lights on Oxford Street were turned on in London on Thursday 6th, October 2014.


Photos by Ki Price
  • John Lewis roof garden party after the Christmas lights on Oxford Street were turned on in London on Thursday 6th, October 2014.


Photos by Ki Price
  • John Lewis roof garden party after the Christmas lights on Oxford Street were turned on in London on Thursday 6th, October 2014.


Photos by Ki Price
  • John Lewis roof garden party after the Christmas lights on Oxford Street were turned on in London on Thursday 6th, October 2014.


Photos by Ki Price
  • 1_Christmas_2015

EXPERIENTIAL ATL AMPLIFICATION

PrettyGreen has worked with John Lewis for the last five years amplifying their ATL campaigns by bringing their iconic and emotive television ads to life through real world experiences.

 

Each November since 2007 John Lewis launch their Christmas advertising to a media frenzy, often the first signal to the public that the countdown to Christmas has begun. PrettyGreen’s expertise has been to creative immersive experiences that launch the campaign to the media and public as part of an all agency team – engaging families in the magical world John Lewis have created.

 

From re-creating the cozy Christmas grotto for the Bear and Hare launch in 2013, to stealing hearts in Monty the Penguin’s house in 2014 (a campaign that won the Creative Effectiveness award at Cannes this year), and building a rooftop Lunar Lookup to eye-spy the Man in the Moon – we’ve engaged over 250,000 families and press through our experiences to date.

 

 

 


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