GSK tasked us with handling the social media strategy for their key sports nutrition brands, including Maximuscle and GEN P. This included all content creation, paid support optimisation, community management, athlete/ ambassador engagement, influencer identification and onboarding and creative output across all channels.


Working with a new brand in GEN P, we first put in place core social guidelines, ensuring the brand had a distinct look and feel, which then enabled each post to be uniquely GEN P and create a genuine reason for consumers to engage with us.


For the rebirth of Maximuscle, we put in place a strategy to begin to implement tonality of the brand, moving away from the previous MaxiNutrition voice. This also included incorporating the ‘Home of Gains’ campaign across social ahead of its full launch. To increase engagement across their key channels (Facebook and Instagram) PrettyGreen worked with Maximuscle’s leading ambassadors to create multiple pieces of sharable content, which was driven by a paid support approach to ensure it reached their key target audience.