DRIVING RE-APPRAISAL FOR AUDIBLE

Audible briefed us in 2016 to drive re-appraisal of the Audio and Spoken Word category to a youth audience. Our strategy for them was “Behave like an Entertainment Brand”, and as a result we have executed hugely successful experiential and content driven campaigns to entertainment media and influencers to capture the power of spoken word and launch content for the platform.

 

So far we’ve delivered an intimate gathering with Robert Webb, invited guests underground to crack a case from a never-before-released X-Files archive, taken commuters to work in (Jane) Austen Taxisand even beamed an audiobook into space for the audio exclusive adaptation of Alien!

 

Most recently we’ve had the chance to introduce media to Audible’s Mo-Joe, an 18-week Marathon Training Diary with Mo Farah, George Lamb and Joe Wicks – stay tuned!

Category

PR


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