• PR - Driving product reappraisal for Cartoon Network​

Driving product reappraisal for Cartoon Network​

Omnitrix Watches: A Time for Heroes​.

Business Challenge:

Ben 10 is one of Cartoon Network’s marquee properties, however, with over 10 years on screen merchandise sales were flagging​.

Objective:​

Raise awareness of Ben 10 products with parents and their kids aged 6-10 in order to drive sales in the lead-up to Christmas​.

Strategy:

Demonstrate product ‘awesomeness’ to kids, while grabbing the attention of the key gift giver…Mum. ​

​Solution:

Place Ben 10’s Omnitrix watch, the source of all Ben’s super-hero powers, front and centre of a humorous, content-led campaign that appeals to Mums and kids alike.​

Parodying the conventions of a traditional watch ad campaign, we appointed Spencer Matthews as the tongue-in-cheek new face of Omnitrix Watches – the world’s only alien crime fighting watch brand. ​

Launching with a spoof ad, fashion shoot and behind the scenes video we created a suite of assets for use across PR, social and marketing.​

Business Impact:

22% sales increase of Ben 10 product sales​.

Category

Entertainment, PR