Omnitrix Watches: A Time for Heroes.
Ben 10 is one of Cartoon Network’s marquee properties, however, with over 10 years on screen merchandise sales were flagging.
Raise awareness of Ben 10 products with parents and their kids aged 6-10 in order to drive sales in the lead-up to Christmas.
Demonstrate product ‘awesomeness’ to kids, while grabbing the attention of the key gift giver…Mum.
Place Ben 10’s Omnitrix watch, the source of all Ben’s super-hero powers, front and centre of a humorous, content-led campaign that appeals to Mums and kids alike.
Parodying the conventions of a traditional watch ad campaign, we appointed Spencer Matthews as the tongue-in-cheek new face of Omnitrix Watches – the world’s only alien crime fighting watch brand.
Launching with a spoof ad, fashion shoot and behind the scenes video we created a suite of assets for use across PR, social and marketing.
22% sales increase of Ben 10 product sales.