Over the years we’ve worked with Nando’s to drive awareness, talkability and cult status for its new menu launches.
Most recently we launched its first ever Christmas menu, two new tasty flame-grilled items, the PERi-Berry Burger and the PERi-Orange Wings – delivering what was the most successful PR launch to date.
For the Nando’s Sunset Burger launch, we decided to dial up the engagement and excitement by putting Nando’s fans directly at the heart of the launch by creating five in-restaurant regional launch events across the UK on one evening. With over 750 attendees across London, Birmingham, Brighton, Manchester and Dublin, we generated 45 pieces of coverage focusing on the new menu addition and launch events, with fans queuing for hours before to be amongst the first to try the burger!
To mark the occasion of its first ever airport restaurant at London Gatwick’s South Terminal, we created a series of ‘Catch me if You Can’ inspired airport shots using ex Girls Aloud star Nicola Roberts. Delivering three stunning shots, we used these alongside the announcement to gain widespread media coverage and noise across national, lifestyle and regional titles, delivering over 20 pieces of coverage.