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DEMOCRATISING ART: NANDO’S POP-UP GALLERY EVENT, FEAST YOUR EYES

Nando’s was founded in 1987 in Johannesburg, South Africa, which remains the cultural heartbeat of the brand. Art is an expression of this culture. With original Southern African art exhibited in all of their restaurants, Nando’s houses one of the largest contemporary Southern African art collections in the world. Through partnership with, and patronage of, the Spier Arts Trust in Africa, Nando’s also helps to discover and develops emerging artists from its cultural heartbeat, as well as bringing South African hertitage to the UK.

 

We were tasked with driving awareness of the Nando’s restaurants body of art and its important work with the Spier Arts Trust to consumers, as well as driving key new mainstream media titles and progressives to attend the first ever Nando’s pop-up art gallery.

 

We created ‘Feast Your Eyes’ in Soho, an informal, relaxed and inviting environment to turn the traditionally ‘stuffy’ art gallery setting on its head.

 

VR headsets were on hand to give people a 360 view of the artists’ studios in South Africa, as well as live mosaic creation and beading taking place by artists supported by the Spier Arts Trust, giving a real-time insight into projects Nando’s supports in its cultural heartland.

 

Key achievements:

  • 10x listings
  • 2x features in key progressive titles
  • Total reach of 44m
  • 18x media titles in attendance at Feast Your Eyes event

 

Category

PR


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