• Daisy Lowe for Triumph by Rebecca Miller
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TRIUMPH: SECURING BRAND AMBASSADOR DAISY LOWE

When Triumph approached our PR and Content Studio teams with the brief to find the new face of Triumph, we knew just the lady for the job… the beautiful and vivacious British model Daisy Lowe. The PR team at PrettyGreen negotiated the year-long deal with Daisy and revealed the news and imagery to the UK media. Whilst The Content Studio produced and managed the location photo shoot and behind-the-scenes filming. We delivered 22 shots to the team at Triumph for use in retail and advertising, 13 films for use on Triumph’s social channels, media platforms and retailer exclusives resulting in:

  • 20 pieces of coverage
  • Reaching 337 million people (including the Evening Standard, Sunday Mirror, Mail Online, Grazia, The Sun and Huffington Post).

 

The PrettyGreen team has worked with Triumph for the past 12 months, bringing to life the sloggi and Triumph brand campaigns via PR and event tactics.

 


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