2016 has been a year of Athletic achievement both on and off the track and field and PrettyGreen were honoured to be a part of that when invited by the IAAF to deliver the IAAF Athletics Awards 2016, held on the 2nd December at Sporting Monte-Carlo in Monaco.
Hosted by Clare Balding and Ato Boldon, the evening celebrated the inspirational achievements of the world’s most accomplished athletes and key figures in athletics. Almaz Ayana was announced as IAAF World Female Athlete of the Year and Usain Bolt was named the IAAF World Male Athlete of the Year.
PrettyGreen was elated to receive the creative identity and event production brief as part of a collective team alongside Deadpan Films who delivered all the film content for the awards and Harvey Thorncroft Ltd who delivered the scripting. All working together to co-create this amazing event which truly captured the spirit of the IAAF’s reform programme for 2017 and beyond.
All images are copyright of (Philippe Fitte / IAAF) © Copyright