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CASILLERO DEL DIABLO: SKY MOVIES SPONSORSHIP

What’s not to love about wine…especially the chance to leverage the award-winning ‘The Wine Legend’ campaign, PrettyGreen’s Events team and Content Studio conceived and activated the biggest ever TV & Film sponsorship for Sky. The 12 month partnership saw the idents feature on a total of 17 channels, accompanying some 55,000 films and reach an estimated 44million.

The partnership was promoted on over 4 million bottles with exciting promotional offers including a ‘legendary’ trip to Hollywood and free Sky subscriptions with Sky Movies.

Results:

  • Brand awareness is up 9% (from 56% to 65%)
  • Casillero is now 6th in the top 10 wine brands
  • Penetration is up 23%, 5 times the average growth for total market

 


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