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  • Casillero del Diablo and Sky
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CASILLERO DEL DIABLO: SKY MOVIES SPONSORSHIP

What’s not to love about wine…especially the chance to leverage the award-winning ‘The Wine Legend’ campaign, PrettyGreen’s Events team and Content Studio conceived and activated the biggest ever TV & Film sponsorship for Sky. The 12 month partnership saw the idents feature on a total of 17 channels, accompanying some 55,000 films and reach an estimated 44million.

 

The partnership was promoted on over 4 million bottles with exciting promotional offers including a ‘legendary’ trip to Hollywood and free Sky subscriptions with Sky Movies.

 

Results:

  • Brand awareness is up 9% (from 56% to 65%)
  • Casillero is now 6th in the top 10 wine brands
  • Penetration is up 23%, 5 times the average growth for total market

Recently we introduced Casillero del Diablo as the new Official Wine Partner of Luna Cinema, negotiating sponsorship terms and creating a stylish brand experience. Bringing the Devil’s cellar to life at the grounds of Kew Gardens and Harewood House, guests were invited to taste the delicious range of Reserva wine while enjoying films like Grease and La La Land.

 

Working with CYT we wanted to evolve the campaign this year and add an element that allowed film lovers and wine enthusiasts, or the casual wine drinker, to experience the wine and their favourite film together.


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