• Cadbury, the Official Treat Provider of the London 2012 Olympic Games helped the people of Edinburgh celebrate Sophie Hosking and Katherine Copeland winning Gold in the Women's Lightweight Double Sculls, at the Edinburgh Live Site. Cadbury painted the city purple with a 'Mega Medal Minute' that saw an explosion of streamers, giant purple air horns going off and Cadbury chocolate medals being handed out to lucky fans for a minute after the medal win."

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CADBURY: LONDON 2012 SPONSORSHIP ACTIVATION

As an agency, PrettyGreen were lucky enough to get to spend 4 chocolate filled years working with Cadbury on their sponsorship of London 2012 and touching hearts and minds across the UK. Our PR, Events and Social teams spent 2 years creating a legacy of play, taking Cadbury Spots v Stripes to UK media, delivering an OTS of 144 million and playing over 1 million games with consumers & customers via the Cadbury Games Crew. And when the Games finally came to London PrettyGreen Events built the iconic Cadbury House in Hyde Park – an interactive and immersive consumer experience open for 17 days and free to all.

  • 34% increase in sales for customers who experienced Cadbury House
  • Sold over 100 million incremental units during the Olympic period
  • Cadbury punched well above the Tier 2 sponsorship, as it was the no.1 recognised Tier 2 sponsor

 

 


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