Bringing the magic to London with Disney and Pandora

This October saw two of the most magical brands come together to launch in the UK. PANDORA launched their PANDORA x Disney collection with a tiered approach including a media launch party, a large scale projection and social campaign and in-store staff support to create a big bang arrival moment in the UK.
We projected a bespoke Disney film made especially for PANDORA onto County Hall and streamed video footage to PANDORA fans on Facebook, whilst celebrities, media & influencers enjoyed our magical launch party at the Marble Arch store.
The video received 275,000 organic views, was watched for over 158,000 minutes and reached nearly 2 million people to let them know that Disney x PANDORA had well and truly arrived.