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AWARD WINNING SOCIAL MEDIA CAMPAIGNS

PrettyGreen has provided feelunique.com with social media consultancy and digital campaign support since October 2014, as well as leading app build projects. From helping to amplify ATL campaigns with creative social ideas, providing social training for the wider business, to consultation on the brand’s social strategy, we’ve worked hand in hand with the beauty retailer’s social team – and we’re very proud they picked up the Best Twitter award at the coveted #Beauty20 social media awards in 2016.

 

For the brand’s 10th birthday we created an online Pass the Parcel game app for Facebook, enabling fans to unwrap a layer of the parcel to win one of 10,000 beauty prizes and voucher codes for the site. The campaign generated a total of 45,658 unique entries, a social reach of 6,427,081, collected over 25k opt-in email addresses (62% of entrants), plus one in three players shared the campaign via Facebook and/or Twitter.


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