• Audible: London Marathon
  • Audible: London Marathon

Audible: London Marathon

Drive cut through at the London Marathon​.

Business Challenge:

Drive active consideration ​of Audible amongst ​occasion-led prospects​.

Objective:​

Elevate the announcement of Audible’s sponsorship of the London Marathon, by promoting the ‘benefits of listening’ whilst exercising​.

Strategy:

A content led campaign to accompany listeners through their training journey, demonstrating Audible as the perfect accompaniment to exercising​.

​Solution:

A podcast series that saw George Lamb, with the expert guidance of Mo Farah and Joe Wickes train for his first London Marathon . Audience engagement further leveraged with an immersive press day, public cheering zone and ambassador feature placement.​

Business Impact:

40k runners reached​.

Category

Influencers, Lifestyle, PR, Sports