Drive cut through at the London Marathon.
Drive active consideration of Audible amongst occasion-led prospects.
Elevate the announcement of Audible’s sponsorship of the London Marathon, by promoting the ‘benefits of listening’ whilst exercising.
A content led campaign to accompany listeners through their training journey, demonstrating Audible as the perfect accompaniment to exercising.
A podcast series that saw George Lamb, with the expert guidance of Mo Farah and Joe Wickes train for his first London Marathon . Audience engagement further leveraged with an immersive press day, public cheering zone and ambassador feature placement.
40k runners reached.
Influencers, Lifestyle, PR, Sports