PrettyGreen has been Nando’s PR agency for the last 10 years, on the journey from 180 to over 400 restaurants. When our relationship began we took on the challenge of changing the perception from high street fast food chain to credible dining experience. Our approach then (and now) sees us position Nando’s Product, Place, and People as culturally relevant, credible and current.
We do this via a series of tactics that see us fan the flames of the genuine love for the brand from its fans. On a day to day basis our role encompasses everything from running their influencer programme to developing and executing the music strategy, amplifying restaurant openings and new menu items plus reacting to the news agenda and creating relevant content.