PG’s most hated words
A conversation brewed up at PG HQ after someone used a ‘forbidden word’ in conversation, causing a united shudder upon hearing it. Yes, that word was MOIST, and apparently it is the most hated word, not just in the UK, but in Australia and the USA.
This got us thinking, what is it about this specific word that has most of the English-speaking world so against it? As it turns out, there’s some science behind it.
The official term is ‘word aversion’ and linguistics professor Mark Liberman has defined it as “a feeling of intense, irrational distaste for the sound or sight of a particular word or phrase, not because its use is regarded as etymologically or logically or grammatically wrong, nor because it’s felt to be over-used or redundant or trendy or non-standard, but simply because the word itself somehow feels unpleasant or even disgusting.”
To put it simply, it’s a word that makes you feel ill when you hear it and these words email to follow a trend; being connected to human (or animal) biology. This leads us to believe that it’s not the word itself that causes feelings of disgust, but rather the associations we have with it.
We have compiled a list of some of PG’s “un-favourites” below. You have been warned.
Curd / Curdle
So, the most horrifying thing you could probably ever do with the English language is combine two or more of these words in one sentence… “Billy’s moist fart oozed out of his pant leg and it caused a bulbous lump of phlegm in my throat.” Eww.