Putting the Surprise & Delight Back into Christmas
The festive cheer always dwindles during the shopping period, when you have queued for every gift and barged your way through the shopping centre behind slow walkers. PANDORA decided to do something about it, we worked with them to put festive cheer at the heart of their #ChristmasDelights campaign.
We kicked off with two surprise performances within Birmingham New Street Station & Grand Central shopping centre, working with 10 Birmingham Royal Ballet dancers and 50 singers from London Contemporary Voices to surprise unknowing Christmas shoppers. The performance of The Sugar Plum Fairy Dance from The Nutcracker sung acapella sparked memories of Christmas past and got everyone in the festive spirit both on and offline, with the performance shown on Facebook Live. Watch the performance unfold here.
We then delighted shoppers around the country with surprise carol performances and Christmas treats to make their queuing experience just a little nicer. With gingerbread men popping up around the UK, take a look at #ChristmasDelights to see the PANDORA gingerbread men having some festive fun! Come on admit it, who doesn’t love The Nutcracker, ballerina’s, gingerbread and Christmas Carols? The only thing we were missing was some Christmas beer for our Christmas cheer, wait hold on……