Launching PANDORA’S 200th Store
Last weekend some of our events team returned to their Essex roots with the PANDORA store launch in Chelmsford. As this was the 200th store opened by PANDORA in the UK, we wanted to make a pretty big deal of it… and it worked!
It was a busy day filled with surprises for the people of Chelmsford; including an appearance and some free gifts from Peter Andersen, President of Western Europe for PANDORA. His fabulous “PANDORA ON TOUR” rose gold Range Rover also made an appearance (can we borrow please for our next PG ON TOUR?).
The glitzy motors were not the only reason why people were queuing from 7am! We had completely covered the front the of the store with our new prism creative, the store gave away 200 gifts to the first 200 customers, shoppers could win a shopping spree of £200 (get the link!?) as well as many other surprises through the day. We also gave out coffee, cake and croissants to the waiting crowds so people were very happy when they finally got into the store.
We will now continue to launch new, re-fitted and re-sited stores across the UK with our prism creative wrap – so watch out for us (or the queue) in a shopping centre near you soon!