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How Do You Build A Music Festival To Reflect The Local Audience?

The PrettyGreen events team have put their festival outfits away for another year after activating both OnBlackheath and the inaugural OnRoundhay festivals in partnership with John Lewis. At OnBlackheath for the third year running the festival go-ers danced to amazing acts such as headliners Primal Scream and Belle and Sebastian, ate delicious food in the John Lewis Food Village and got lost in the incredible kids area! We also learnt some ultimate cooking skills in the John Lewis Cookery School with Ching He Huang and Divine Chocolate. The team saw the best that British Summer had to offer with a British drizzle on the Saturday and a scorcher on the Sunday, but nothing failed to dampen the festival go-ers spirits at a festival that everyone loves more and more each year! There were many highlights, especially as our VIP’s could hook a duck from a giant fountain and create some real picture perfect moments on John Lewis’ viewing platform after tasting the glorious cocktails from the Fentimans’ Botanical Bar. 

 

For the first time the team packed everything up and took it to Leeds for OnRoundhay festival to celebrate the opening of the new John Lewis Leeds store and brought the festival to a completely new audience. After the love that had built in London with OnBlackheath, the pool of local talent on both the Chef’s Stage and the Main Stage mixed with the fact it has been ten years since a music event had been held at the beautiful Roundhay Park proved invaluable as OnRoundhay was fully embraced by the people of Leeds with great turn out and some even better dancing! All of the John Lewis favourites came with us including The John Lewis Cookery School, where home grown Leeds girl, Masterchef favourite Liz Cottam managed to teach even the worst chef’s among us how to make a Chicken Ballotine. The amazing one day festival was rounded off with an incredible headline performance by Manchester favourites James where we witnessed the northern crowds at their best! 

 

Proving the point, come rain or shine, North or South – we all love a good festival…providing there’s glitter.