PRing the launch of Nando’s ‘Bring the Heat Home’ cook-along brand experience series
It’s been a hard few months. Lots of stress and anxiety at the uncertainty of COVID-19 as well as a loss of freedom due to having to stay indoors. Nearly 40% of us dined out at least once a month in 2019 at our favourite restaurants and we are missing out on this simple pleasure!
To bring its unique brand experience into homes, Nando’s were on hand to provide a bit of stay-at-home entertainment for us to enjoy in lockdown, revealing some of the restaurant’s iconic PERi-PERi recipes for a celebrity cook-along series like no other – with the likes of Aitch, Jesse Lingard and comedian Michael Dapaah taking part, cooking up their favourite meals with the helping hands of Nando’s Head Chef, Tim.
The ‘Bring the Heat Home’ cook-along series was launched on Nando’s IGTV, and went live every Thursday evening for six weeks finishing on 28th May 2020 – with a new celebrity guest taking part each time. We took pleasure in seeing lots of brilliant cooking, as well as a number of hilarious and great moments… from Michael Dapaah losing his cool with Head Chef Tim, to award-winning choreographer Sherrie Silver showing off her favourite dance moves.
As ever, PrettyGreen, PR Agency known for its PR Less Ordinary, were on hand to help spread the word, undergoing a targeted press office, which landed over 70 pieces of coverage (and counting) across national, lifestyle and regional press – with highlights from the likes of The Guardian, Independent, Mirror Online, Time Out, Stylist, LADbible, British GQ and more.
We also saw a number of Nando’s fans get in on the action, cooking along with the famous faces at home, and sharing their make-shift PERi-PERi dishes across social media (and they looked great guys!). As we continue to endure lockdown, fortunately we’re able to recreate some of our favourite Nando’s meals at home, with all episodes available to watch back on Nando’s IGTV here: https://www.instagram.com/nandosuk/channel/?hl=en Happy cooking! 🌶️