London Sport – Getting London Active

On Wednesday morning Strings was lucky enough to be invited to a Business Breakfast hosted by London Sport CEO Peter Fitzboydon.

But who are London Sport we hear you cry?

Well they were formed by the Mayor’s office and Sport England to try and make sport and physical activity work better for all Londoners across the 33 Boroughs.

The briefing introduced the core mission of making London the most physically active sporting city in the world, by getting an extra million Londoners active. But what was most compelling was the fact that London Sport aren’t after money, they are simply after brands to help make that a reality through:-

1. Digital Technology
Everything from giving away Fit-tech, to creation of innovation funds

2. Corporate Wellbeing
How brands can deliver corporate wellbeing initiatives within London to help get people active

3. Active Travel
How do we get London to travel using their own steam

4. Community Festivals
Post Rio, harnessing the love within London with a large event at the Olympic Park and across all the boroughs

We have to say, Strings came back very impressed with both the ambition and how approachable/amiable the London Sport team are. We’re all definitely up for helping them achieve their ambitions.
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